by Amandalyn Vanover | Oct 17, 2018 | Business, Finance
If you are starting your own health and fitness business and have reach roadblocks because of your low credit score, then there is no better time than now to get to improving it. While it may seem like a challenge to raise it to lender standards, that simply is not...
CVO, Chief Visionary Officer
As a business transformationist, David provides street smart, profit-driven innovative strategies that transform entrepreneurs into highly valuable difference-makers and their companies into market leaders. He will take your core competency, business development, and brand identity to build services with a proven track record laying a strong foundation and delivering phenomenal bottom-line results.
My entrepreneurial passion was fueled at the young age of 19 when I started by first enterprise based on providing good old fashioned service attracting good old-fashioned clients. I called it “Personalized Motivational Fitness.” I knocked on doors for clients with the fire inside me to share my passion for fitness, music and art. Two decades later, this fitness historian is even more passionate about my clients and helping them achieve their greatest business successes. My drive and knowledge are energized by my devout devotion to my wife, family, Harvard Business Review, and the Bible.
Managing Director of Content
Barbra has been creating exceptional copy and concepts for over 35 years for top agencies, design firms, and clients all over America and for every type of product and service imaginable. After attending USC, UCLA and Art Center College of Design she burst into the advertising and marketing field with a strong background in both design and creative writing. Creative Directors valued her for more than just headlines and body copy, but for innovative visual ideas and design concepts, as well. When it’s called for, she is known for pushing the envelope just shy of all out controversy. She likes to think of herself as old school, when it was all about solid marketing concepts and intrusive execution that produced measurable results. Barbra brings a whole new level of expertise, creativity, and bravado to GCA and our clients.
Director of Website Development
Tessa has over 23 years experience in business development, web design, online marketing, sales, operations and management. She is a certified Online Business Manager, helping clients daily with her business solutions. If your company is looking for simple solutions to complex problems, then Tessa is the professional you need that will deliver results.
In our hands your website design, SEO, email automation, and social media marketing is cared for by my team of experts who deliver coordinated solutions crafted with your market, message, and prefered communication channels in mind. My business is to put in place the high quality website and systems that make your job easier and help you achieve your goals.
Managing Director of Cannabis Marketing
Shannon Ford-Smith has a uniquely diverse background building and leading companies in the sports healthcare sector. Throughout her career she has developed deep market insight into the healthcare field and has created tools to help educate patients, physicians, and practitioners themselves that are currently in desperate need of accurate scientific information. In her recent executive role for a medical grade CBD product line she spearheaded the companyʼs CBC product line expansion and growth into the Canadian market, hiring and leading the execution of a common vision of success while mitigating risk. She personally oversaw every detail, from product development and formulation, manufacturing, business development, marketing, strategy, as well as bridging the gap between the medical world and cannabis.
Ms.Ford-Smith started her career in healthcare with a focus within the orthopaedic and sports rehabilitation industry. She owned and operated Perpetual Motion, three multidisciplinary sports rehabilitation clinics in Toronto. She co-created and built the business and strategy of Massage
Doctor On-Call; a corporate mobile massage therapy franchise. During this time her clientele included top tier athletes, professional sports teams as well as leading hospitals. Business development is her game. Creative and abstract problem solving has long been Shannon’s strengths she uses to help companies meet their goals and see new opportunities.
Cognitive Performance Consultant
Ryan Anthony helps entrepreneurs, organizational leaders, authors, speakers and athletes gain confidence and power to make life and business choices that accelerate their performance goals. He helps people unlock their creative potential to go beyond what they originally thought possible. People overcome limiting thought patterns, beliefs, and behaviors through his dam breaking techniques also known as Ryan Anthony Methods (RAM).
He has a Bachelor of Arts degree with a focus in Psychology and Religion, and is often referred to as a thought expert, Idea Sculptor and Business Architect. He specializes in problem solving and taproot solutions. The methods are his own proprietary techniques that he created to map out dreams for aspiring entrepreneurs, and train both individuals and teams. He is a keynote speaker, and priority expert with a plethora of teachings to engage and captivate an audience of one or a room full of thousands. Through cognitive performance training he works with individual entrepreneurs, corporate executives and teams both small and large to align hearts and minds, resulting in a clear pathway, plan and purpose.
Director of Health & Fitness Talent
With his extensive experience as a professional fitness model and television host, author, and brand spokesperson, Clark offers out of the box ideas for expanding one’s brand in the fitness, health and wellness industries.
There is a reason Clark is known as “America’s Most Trusted Fitness Professional.” He’s appeared on more than 130 fitness publications and is an ISSA Master Trainer a title held by a handful of people in the industry.
You may have even seen him on ESPN, QVC, or playing Batman in Batman Dead End. Clark has helped hundreds of “model hopefuls” navigate the confusing waters of the fitness industry leading many of them to lucrative careers and paying jobs.
Managing Director of Digital Media
Jacqui’s passion for fitness began at the age of twelve when she joined the speed skating club at her local roller rink. She went on to be ranked 5th in the USA in the 1000 meters before “retiring” at the age of 16 to pursue academics and other athletic interests, including cheerleading and bodybuilding. She graduated from Colorado State University with a degree in Exercise Science and began her career as a personal trainer, NPC figure competitor, fitness model and brand spokesperson.
After nearly two decades of serving in the fitness industry as a club manager and coach, Jacqui earned her MBA in business management and strategy with the goal of helping other fitness entrepreneurs create, expand and leverage their brands online.
Over the past six years she has consulted with numerous companies in a variety of industries to help them market and sell physical and digital products. Her expertise lies in the areas of e-commerce, Facebook Advertising, coaching funnels and lead generation, and digital marketing strategy.
Managing Director Public Relations
Crystal is a marketing enthusiast who has been working with well known fitness brands for more than 10 years. She puts her creative heart into promoting fitness and wellness brands and supports their growth with public relations strategies, digital marketing initiatives, loyalty programs, creative concepts, email marketing, affiliate management and blog communications.
Crystal designs and implements results driven programs. Her successes include garnering a 20% return on media placements with over 50 blogs providing coverage from a nationwide blogger outreach campaign for Muscle & Fitness Magazine’s Supplement Sample Program. Her website launch press release for The Sweaty Betties received over 1,500 reads and almost 40,000 impressions.
Chief Creative Officer
Richard has 20+ years of expertise in digital marketing and interactive design. He has a lengthy track record and is award-winning; he has racked up more than 30 awards in creative media solutions. In his role as Chief Creative Director, he works with the creative and business development teams to create the best overall designs for each project to align with his vision. Richard also helps clients with their business goals by conceptualizing project execution strategies.
I specialize in website development, WordPress, Google Partners and Drupal. I have a no-nonsense business approach to execute dreams and visions into long-term business successes.
Director of Finance
James Poole, MBA, Military Veteran, is a highly skilled professional driving business growth and results for companies just like yours. He is a graduate of Harvard Business School, boasting 15+ years in leadership, account management, sales, and finance. His career highlights include successes in powering rapid growth, managing operations, improving customer engagement, generating explosive sales results, and delivering business solutions that work. He sees opportunities for continuous improvement in operations that lends itself to his business solutions.
As a military veteran, I bring discipline and a goal-driven mentality I developed while serving our country to every business situation. I work closely with my customers to ensure they have the right solutions for their needs. I leverage my superb salesmanship to close the right deals too. I’ve turned around faltering sales initiatives, developed growth plans (exceeding expectations), and led teams to record levels of success.
COO & CMO
With 20+ of marketing consulting experience, Laura Rubinstein has spent time optimizing marketing plans and developing brand strategies for over one thousand small business owners and professionals globally. Laura graduated from Vanderbilt University and has strong interpersonal skills, a team-oriented nature, analytical nature, and creative problem-solving abilities to provide highly effective customized programs.
As an integrator who can take innovative strategies and turn them into an actionable plan, your projects will be overseen and delivered with attention to detail and the overarching objective of matching your market desires while working toward your company goals.
Graphic Design
Illana has over 10 years of design experience working with a diverse array of clients on building their visual brand identities. Whether you need web print ads, banners, booklets, trade show booth designs, online ads, or social media campaign graphics Illana has it covered.
No matter the type of design your project requires, I will meet the style, look and feel representing your vision that attracts your market.
Director Of Health & Wellness Content
Carey is a certified health and wellness professional providing personalized healthy lifestyle training services by fusing food preparation, healthy lifestyle techniques, and fitness routines that work. More than 15 years ago Carey started her career in the Health and Fitness industry. She graduated with her BA at Oklahoma City University, owned her own health and fitness facility for seven years, created Carey Lea Fit Foods, and co-founded PEARL. Carey can be described as a mom, wife, health professional, self-taught chef, serial foodie, contributing writer, and blogger. Additionally, she enjoys contributing and co-founding various start-ups in the health, wellness, and fitness spaces.
When your business relies on effective communication of your health, fitness or wellness products, I will ensure your content is professional, accurate, and engaging to keep your audience running back for more.
Ph.D.—Relationship Consultant
Rhoberta Shaler, PhD, has been helping clients worldwide to optimize relationships with themselves, their mates, partners, co-workers, and teams for more than twenty-five years. Dr. Shaler is the author of 16 books, and her work has been featured on PsychCentral, Cosmopolitan, Good Housekeeping, The Good Men Project, eHarmony, and many other publications and podcasts.
I lead clients to successfully breakthrough barriers, overcome obstacles, and create collaborative solutions through enhanced self-awareness, communication, conflict management, and negotiation strategies.
Director of Content
Amandalyn provides copywriting, ghostwriting, coaching and content marketing services to health, fitness and green initiatives. Over 20 years of expertise in sales, marketing, writing and business administration across all industries- she truly understands all facets of business. Her vast skill set, enormous knowledge base, level of empathy and exceptional writing style puts you at the forefront. She can be described as a crazy mom, dedicated volunteer, fantastic writer, and creative strategist.
I listen to your story, ask questions and understand your brand. I explore, discover and research. Then I brainstorm an impactful message to retell your story in just the right way; capturing the reader’s emotions and connecting with them through a real and honest bond that will keep them coming back for more.
Chief Client Finance Director
Angela has 20+ years of experience in financial services and lending. Over the course of her career, Angela has spent her time in the B2B and B2C industries, Consumer Finance industry, and Residential Mortgage industry. She earned her Business Administration degree at Northwood University. She specializes in working with business owners and real estate investors to solve complex financial problems. In her role as Chief Client Finance Director, Anglea utilizes her resources of over 250 lenders to create the best financial solutions for business owners; from solopreneurs to large enterprises.
Copywriter
Jennifer is highly expertised in social media management and content marketing. She has 15+ years experience in project management, is a Certified Scrum Master (CSM), and holds 5 fitness certifications. She manages social content and community engagement for multiple clients; ranging from Fortune 500 companies to tech startups. Her passion for fitness and overall wellness fuels her dedication to the work she is producing with Griffin Creative Agency.